Our Mission
We are on a mission to share and nurture the African culture in the U.S. by providing the African and Nigerian community with a revolutionary network covering entertainment and news content important to them.
And thus, ZUGU TV was born—a powerful platform bridging entertainment, continents, & cultures. For Joel and Jeffrey, it’s not just a business, but a mission to bring Africa’s voice to the forefront of global media. Through ZUGU TV, they’re creating a space where Africans, from Nigeria and beyond, can see their stories told and celebrated on a worldwide stage.
Who we are
Born on April 23rd, 1995, in the vibrant heart of Nigeria, twin brothers Joel and Jeffrey Ezugwu were destined for something extraordinary. In 2010, they made a life-changing move to the United States, settling in Los Angeles, California, where their entrepreneurial journey would truly begin.
Joel, the visionary of the pair, found inspiration for ZUGU TV from their Nigerian roots, specifically their family name, “Ezugwu,” which means “King of the Hill.” The idea sparked when their father would visit from Nigeria and ask them to tune into African channels like AIT, NTA, and Channels. Joel realized there was nothing like that available in the U.S. media landscape. While there were platforms like BET for African Americans and Telemundo for the Hispanic community, nothing existed that truly represented Africans in the diaspora.
Seeing this untapped potential, Joel and Jeffrey knew they could fill a much-needed gap in the media market. They dreamed of creating a platform that would celebrate and showcase the richness of Nigerian and African culture, not just to the African diaspora but to audiences worldwide.
What We Do
We aim to run a platform providing our audience with a broad range of entertainment and news content in the African diaspora, in the US and North America.. and at an international level. We have the ambition to share and nurture the African culture in the US and North America.. by providing the African community with a network covering entertainment and news content important to them. The content on our platform will include but not be limited to:
- Nigerian music videos featuring artists like Fela, Tony Tetuila, and others. This will provide a platform for top artists like Davido, Wizkid, Burnaboy and Tiwa Savage to become more of a household name in the US and North America. Moreover, we plan to include a weekly spotlight showcasing up and coming afrobeats artists here in the US, North America & Globally.
- Reality TV SHOWS such as the Big Brother, Miss Africa, and The Voice Nigeria
- African and Nigerian movies and Nigerian TV Classics such as Papa Ajasco
- News, cook shows, documentaries, real estate, late night TV shows and much more
- Female entrepreneurs TV Shows such as Ndani Tv, cooking shows, Toke Makinwa and more
Moreover, we want to scale up our content to cater to the needs of people coming from other countries like Cameroun, Ghana, South Africa, Kenya and more, so that we can touch base with other African people and garner more audience. We plan to generate revenue from the network through advertising revenue and sponsored content based on viewership multiple and provide our audience with the option to opt-in for a premium subscription model to obtain premium content at $6.99 per month. Our future plans include expanding to a global audience and opening studios in Nigeria, NYC, Los Angeles, Canada and Dubai. Our content will also run on an iOS and Android App as well as on a web streaming channel.
Features & Benefits
Our uniqueness comes from our capability to provide our audience with a first class experience featuring a broad range of quality entertainment and news content spanning movies, music, culture, sports and more.
We provide a better alternative to current options by ensuring the African diaspora and Nigerian community in the U.S. and beyond has their own preferred network to watch.
We offer a wide array of content to make a better customer experience. Our service is completely free to watch, as we charge subscriptions only to access premium features.
Our activity is capital intensive by definition and will require consistent upfront investment to develop a state-of-the-art technology stack and unfold the potential of our concept.
Big market potential with a solid and growing demand, with the opportunity to scale-up at an international level without additional heavy investments required through digital sales.
Externalities reducing the volume of customers, including lower spending power due to economic recessions or new similar competitors could result in a longer payback period.
